Things to Do in Negril, Jamaica (Beyond Seven Mile Beach)

Seven Mile Beach and Rick's Café get all the attention, and fairly enough — we've already covered both in our day trips guide. This post is the rest of Negril: the things you'd only know about if you stuck around past the cliff-jumping crowd or asked someone who actually lives on this coast.

6 Spots beyond the beach

~1h 30m Drive from Montego Bay

West End Where most of this list lives

Sedan All you need for this route

📋 In This Guide

1. 1. Blue Hole Mineral Spring
2. 2. Negril Lighthouse
3. 3. Royal Palm Reserve
4. 4. The West End Cliffs Beyond Rick's
5. 5. Negril Craft Market
6. 6. A Sunset Catamaran Cruise
7. Getting Around Negril
8. Frequently Asked Questions

1. Blue Hole Mineral Spring

A freshwater mineral spring set into the hills a short drive inland from Negril proper — swimmable, noticeably cooler than the sea, and a genuinely good half-day stop if you want a break from saltwater and sunscreen. It's low-key by design: a local operation, not a resort attraction, so don't expect much beyond the spring itself and a place to change.

2. Negril Lighthouse

At the southern tip of the West End, Negril's lighthouse is still operational and open to visitors most days — climb it for one of the better vantage points on this whole coast, looking back over the cliffs toward Seven Mile Beach in the distance. Ten minutes, easy parking, and usually close to empty.

3. Royal Palm Reserve

A boardwalk trail through Negril's Great Morass wetland, home to a genuinely large population of native and migratory birds. It's an easy, flat walk — nothing technical — and a solid stop if you or anyone in your group is into birdwatching or just wants a quiet, green hour away from the beach scene.

Local tip: Early morning is noticeably better for birdwatching here than midday, when a lot of the wetland's residents go quiet.

4. The West End Cliffs Beyond Rick's

Rick's Café gets the crowds, but it's one restaurant on a mile-plus stretch of cliffside bars and restaurants — most with their own jump spots, their own sunset view, and a fraction of the people. If Rick's sunset scene sounds like too much, drive the West End road slowly and pick a quieter spot — several have the same cliff-diving setup with a much shorter line.

5. Negril Craft Market

A dense strip of vendor stalls near the roundabout selling wood carvings, art, jewelry, and the usual souvenir staples — worth a stop specifically because prices here are more negotiable than the resort gift shops, and the range is wider. Budget some time; it rewards a slow walk-through rather than a five-minute dash.

6. A Sunset Catamaran Cruise

Several operators run sunset sails out of Negril's harbor — a few hours on the water, usually with music and drinks included, timed to put you offshore right as the sun goes down over the water. It's a different angle on the same sunset everyone's chasing from the West End cliffs, and a good option if you'd rather be on the water than standing in a crowd.

Getting Around Negril

Negril is spread along a long, mostly flat coastal strip, which makes it one of the easier parts of Jamaica to drive yourself — a standard sedan handles the main roads without any issue. The one exception is if you want to explore back roads inland toward the Blue Hole or further into the parish; nothing here requires an SUV, but allow extra time since those roads are narrower and less signed than the coastal strip.

Every Kennedy Car Rental booking includes unlimited mileage and free airport pickup at Sangster International, so getting from MBJ to Negril — and then exploring everything on this list — doesn't add a single extra fee. Browse our fleet or check our day trips guide for the classic Seven Mile Beach and Rick's Café itinerary.

Frequently Asked Questions